Fredrik – Flora
OLA LINDEFELT, FREDRIK
“In my experience, inspiration comes in many forms from all places. There is not necessary an obvious link between my inspirations and my work. Being inspired from something from a total different genre or different art form is a good way for me to take my own processes in new directions. I could or would never do anything like the Kvelertak cover; however, I’m sure that my fascination with it can take me in many new directions. I’m not fixed on which form you choose to get your idea across. The medium is not what’s important. The longing for expression is of the essence.
“The title of the Flora record came to be from a semi-abstract picture of an artichoke I found on my old phone. It was a tiny picture, so I trought I’d try a reversed processing technique. Using the picture of the artichoke, I photographed the screen with a FED-2 Ukrainian (Leica copy) rangefinder camera, using an Industar 50 radioactive lanthanum lens and expired Fujichrome Velvia 50 film. I photographed the screen on a 45-degree angle to make the character of it less square and more lively-looking. I then scanned the negative and used it for both the front and inner concept.”
BELOW: CAMERA USED DURING ART CREATION; PRESS PHOTO WITH SIMILAR AESTHETIC