MGMT – “Your Life Is A Lie” Music Video
How did you come to collaborate with MGMT? How closely did you work together on brainstorming and executing ideas?
MGMT seem to have a playfulness – and often, bright color palette or ordered chaos – that seems to extend throughout their music videos. Was keeping any kind of continuity with their previous works important?
I think it’s important to be mindful of a band’s existing voice when making something for them. But you also don’t want to be redundant. So it’s just about using your inner compass to try to find something that satisfies both these expectations.
I particularly love the visual cues that are set up with the repeating metal clink. Were these shots determined beforehand or were they chosen after the fact?
The original idea was to have a different visual moment for each cowbell, but I didn’t have time to shoot enough that were great, so I looked at the repeating idea when we were editing, which I ended up finding more interesting in the long run.
How much of the music video spontaneous versus story-boarded beforehand? How long was the process of filming and editing?
Just about everything, besides what I just mentioned, was mapped out. It had to be, because we needed an image for each line. That said, a few of the images were slightly repurposed for lines that they were not originally for. The “not knowing that” image of the guy stumbling in the street was originally going to be used in the first musical breakdown, but then I tried the fax machine there and it made me laughm so we ended up repurposing that shot. There were a few other ideas that didn’t make it into the video as well. I dressed up like a scarecrow and played the drums for one line and it just looked awful, so we scrapped that.
What are your three favorite images from the music video?
Hmmm. The banana-eating guy. The guy waiting to die. And maybe Andrew on the beach with all the scuba divers. But really, I can’t pick just three. The smiling fetus is pretty magical.
After working on this project, what now comes to mind when you hear the words, “Your life is a lie.”?
Tom Kuntz – Tokyo Breakfast