How To Dress Well – “Repeat Pleasure” Music Video
(Part 1 of 3 of What Is This Heart? Trilogy)
– Tom Krell, How To Dress Well
How To Dress Well – “Face Again” Music Video
(Part 2 of 3 of What Is This Heart? Trilogy)
– Tom Krell, How To Dress Well
How To Dress Well – “Childhood Faith In Love” Music Video
(Part 3 of 3 of What Is This Heart? Trilogy)
How did you come to collaborate with one another, and how closely did you work together on conceptualizing the pieces?
We met through a mutual collaborator, Luke Gilford. We worked for months developing the conceptual terrain of the work and then shot it all very quickly, actually.
I got to know Tom through my friend Luke Gilford, whom at first was going to direct the trilogy. Luke brought me along as a co-director/co-writer of sorts on his version of the trilogy, until he had to drop the project. He pitched me as the director to Tom and co, and they gave me a chance to do my own thing with Luke being the creative director, sculpting the work with me. I worked super closely with Tom the whole way through, which was an interesting experience (in a good way); he has good ideas and very philosophical concepts that were a little daunting, but fun to explore.
Following the “& It Was U” video, this trilogy has been among the first narrative music videos of How To Dress Well’s career. What inspired you to delve so deeply into the medium for “What is this Heart?”?
I’ve been feeling like most music vids these days are just shiny psychedelic distractions/ad pieces. I wanted to take the opportunity to make something thematically rich and with a little bit more humanity and depth than, say, a video with a few cool outfit changes.
What did you strive for — emotionally, aesthetically — in these three? Was it always clear that all three tracks would be linked, or did that come later?
Ya we picked these three tracks together when developing the themes of the project; it’s all about how to live and love and die right, in a world that makes these things so difficult.
It was always clear that it would be a trilogy, [with] all of them linked together to form a narrative. Aesthetically, I wanted to make everything as beautiful as I could, as beautiful as they really are, even the ugly things.
Tom is in these videos – first in more of a cameo role as a shopkeeper, then later as a shaman in a more key role. How did you understand these roles symbolically, and are they at all connected?
Ya I wanted to be present in the vids in a few different ways or valences— they’re not unified or connected exactly.
That was something I thought of when the label expressed a desire for Tom to be in the videos in some form, and I liked the idea of him being a shapeless narrator in a way, and I like that people can derive their own meaning from it.
The funeral wrap and funeral pyre in “Face Again” are very visually striking. How were those decided upon, and are there any specific religious rituals they are echoing?
No specific rituals. We just wanted to point up that the medical context has a stronghold on death and there are many other ways to deal with death.
I decided on the pyre because of how dramatic and deliberate it is, while still being a beautiful rite of transition. It’s not echoing any funeral rite in particular, but it might be inspired and look a lot like a Hindu cremation.