about our magazine




getting acquainted

WE ARE INDEPENDENT.
In May 2004, REDEFINE was born from the reality that sometimes extremely talented people are overlooked while less talented people take the spotlight. In this day and age where even huge outlets like Billboard and SPIN Magazine have spots dedicated to independent music, our publication offers an alternative to the mainstream. We make clear that while the mainstream is not always bad, there are often greater things lurking underneath.

WE ARE A DEMOCRACY.
Our publication is mostly run democratically and collaboratively. Each of our writers brings in his or her own input regarding which bands and artists should be given attention, and this method gives REDEFINE the overall feel of a publication that is well-versed and unbiased in its coverage. As a result, our publication is not limited by genre or style. We are equal-opportunity, and cover a large amount of submissions that are mailed in to us by relative nobodies. Many musicians and artists see their first bit of press in our magazine, and we are proud of that fact.

WE ARE BUILDING A COMMUNITY.
In contrast to larger, corporate-run publications, our publication has a lot more "street cred," and we regularly hear from those in the art and music communities how important they think our publication is to their livelihoods. With our rotating staff of more than thirty diverse individuals from across the country, REDEFINE may be based in Seattle, but is not limited by the city's borders. It is a labor of love and passion, and has been sustained for years through just these things. We take a personal, one-on-one approach to communicating with our readers, and all of our staff play an active role in contributing to their local arts communities.


TRACK RECORD

Since its inception, REDEFINE has covered hundreds of artists, many of which were relatively unknown at the time, but have since gone on to become rather notable and influential in their respective niches.

Some musicians who fall under this description include My Chemical Romance, Armor For Sleep, Plain White T's, The Fall of Troy, and Silversun Pickups.

Artists include Jason Sho Green, Aaron Kraten, Jason Goad, Joe Ledbetter, Debbie and Dave Crosland, Derek Van Oss, Michael Michael Motorcycle, Bask in your Thoughtcrimes, Mike Gallegos, and Dean Zulich, who was recently the second-place runner-up on VH1's reality TV show "The Shot."



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