In December 2011, REDEFINE launched the current incarnation of its website to meet and predict shifts in arts journalism and creation due to technology.

As creators become less and less limited — by genres, cultures, influences, disciplines, and fan-creator relationships — we are taking a community-minded approach to reassess the rigid models that have driven arts journalism for so long. Multi-disciplinary articles, cross-pollinating events, and acknowledgement of the diverse influences which drive creation are the new backbone of REDEFINE, in an effort to encourage collaborations and to draw patterns across fields of study.

We aim to create substantial, boundary-blurring
arts journalism that inspires constructive growth.

REDEFINE magazine began in May 2004, in Seattle, Washington, as a music and culture magazine. With an ideological motto of “fighting the independent fight,” REDEFINE focused on highlighting and promoting non-major label releases and a DIY mentality. Many musicians and artists witnessed their first press coverage in our publication, and the body of arts coverage compiled from 2004 and 2011 was broad-ranging, non-genre-specific, and fairly democratic, with writers from around the country providing input on the type of coverage that inspired them most. Since REDEFINE’s inception, however, the music industry has changed immensely, with hierarchical systems of distribution and narrow-minded categorizations becoming increasingly irrelevant.

Without sacrificing our artistic integrity, open solicitation policy, or model for democratic arts coverage, REDEFINE hopes to use forward-thinking creators as a catalyst for inspiring positive change, in the arts and beyond.