April 28, 2013No comments
!!! are by definition FUN. Once you move past the confusion of how you pronounce their band name (it’s “Chk Chk Chk”), you realize that it just adds an extra emphasis on maximum excitement. Their musical goal in life is to get you pumped, get your body moving, and maybe even get you dancing. And this they have achieved, with every one of their previous records; they’ve been shaking booties since 2001, and they don’t plan on stopping now.
Their fifth full-length, Thr!!!er, definitely has a dance rock element similar to the band’s previous releases, but there seems to be a unexpected pop music emphasis to this album. The opening track, “Even When the Water is Cold,” is an odd choice for a start. It sounds off-kilter for !!!, who always struck me as a band who didn’t really care what you think (hell, they don’t care if you can’t figure out their band name) — but now seem to be heading into more mainstream territory. This is a new realm for the band: making normal pop songs, with no synthy dance tangents, or spaced out surreal moments of zen.