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Blues Music: Marketing Nostalgia Using “Race Records” in the 1920s & 1930s

Folklorists like to romanticize blues music as being a pure expression of culture, but recorded blues music was carefully marketed to its intended audience from its very beginning. As early as the 1920s, music aimed at African-Americans was labeled as "race music", and the best way to advertise it was in the pages of African-American...
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