"The original concept was that the music video would become almost like an art film. Something powerful, dramatic and theatrical, drawing on my research into psychoanalytical theories revolving around the origins of desire, sexuality and power. Exploring gender roles, the uncanny, the macabre, and Freudian theories of death and sex." Laura Clarke, Director
"Dealing in the macro universe, an extremely wide variety of imagery will present itself in a relatively short amount of time." -- Timothy Leeds
"Since most art dealing with consumerism seems too matter-of-fact, I want my work to be allegorical, being humorous and visually interesting but imparting a deeper message. Why the hell do we need all this stuff, anyways?"